Why is it important for managers to have an understanding of equal Literature review

Why is it important for managers to have an understanding of equal opportunities legislation and skills of managing a diverse workforce - Literature review Example This is the part of leading individuals towards achieving a predetermined common goal. Further, it is known that one of the most important jobs of a manager is allocating and utilizing the resources in the best possible manner and one of the most crucial resources of any organization is their human resource or manpower. This clearly shows that the manager’s most important duty is leading the workforce. The role of managers within the changing dynamics of business is a significant one. This is because the managers have a clear cut task at their hands. They need to be answerable for their actions and this must be performed in a way that there are equal opportunities for growth and development for the people who work under their realms. What is most significant here is the fact that the managers will outsmart their subordinates and employees, and discern ways through which success domains could be achieved at the end of the day. It is required that a manager shall take care of th e management realms by devising plans which are up to date and current with the organizational ranks. Furthermore, how these managers manifest their basis is through application of activities and tasks, all of which are dependent on the organizational domains. The diverse workforce must be given the respect, both in terms of their personal characteristics as well as work routines, so that they can manifest their truest basis time and again. The managers must back up their tasks by providing the subordinates solid support and the much needed confidence so that they develop a sense of belonging and attachment with the organization in essence. It is a fact the world over that the present day workforce, mostly comprising of young adults are focused on reaching the top with little hassle (Ford, 2005). This setting is so much different from what their ancestors relied on – hard work, commitment and total dedication towards reaching their coveted goal. However the young workforce of present times wants to strike gold and that too in a quick way. There is reason behind this madness and the fact for the same lies in their upbringing regimes. Also the manner in which they undergo interaction with the changing technological times is something to write home about nonetheless. They are constantly finding out that their peers are doing better than them and thus their desire to outshine is what is proving to be a destructive influence in such discussions of today’s workforce. Management through leading is not an easy task and involves several different steps and measures. These steps will insure that the manager inspires the people who look up to him and creates an environment that allows creativity and maximizes efficiency. Firstly, it is very important to select the right type of people for a specific task. Wrong people putting in cent percent effort cannot produce the effect that the right type of people with half the effort and energy can (Davies, 2007). Th erefore, the group or team should be inspected and finest of details considered before finalizing a particular set of people. Factors that need to be considered include the talents and knowledge related to the task at hand, the terms that individual has with the rest of the team members and head or supervisor and also are these individuals comfortable with the leading style of that particular manager. This though is considered a step of organizing however, due to its close connection with the leading part of management it becomes a crucial part of the topic under consideration. Once this step is successfully implemented the managers can smoothly move to the next agenda on the leading list and that is

Expanding Your Business Assignment Example | Topics and Well Written Essays - 1500 words - 1

Expanding Your Business - Assignment Example Guerrilla marketing strategy involves the use of unconventional and low cost advertising strategy to promote the business. Such strategy is often used locally and through an organized network which actually promotes the business and advances it in relatively unconventional manner. (Levinson, 2003) This marketing plan is related with the marketing of the new coffee shop and is based upon offering a critical strategic outlook and insight into the overall marketing efforts to be taken. The overall product range will not be limited to the freshly served coffee only but will also include selling merchandize such as caps, t-shirts and other items thus increasing the overall products to sell. Since Hot and Sweet Cafà ©Ã¢â‚¬â„¢ positions itself as an organization for all, who prefers hot and cold beverages. The customer profile of ‘Hot and Sweet Cafà ©Ã¢â‚¬â„¢ ranges between an age-group of 15- 45 years. Considering this, the overall goals to be achieved by executing this strategy include: It is critical to note that the owners of the business are assuming that the overall access to finances will be restricted at the early stages. In order to overcome this, it is therefore important to initiate and set up a marketing campaign which can deliver results without incurring much of the cost. 1. In order to expand the business, marketing buzz will be created for the cafà © at local level. An undercover marketing campaign will be started to create the opportunities for interaction between the consumers and the business to increase the overall exposure of the product. The overall marketing buzz will be created through word of mouth as well as through the viral marketing on social media. 2. Viral marketing will be started with specific targeting on the local consumers in the area. With the help of the online marketing platforms such as facebook and Google ads, a local campaign will be started to attract